Create a competitive environment that encourages innovation and abounds with opportunities, thus contributing to establishing and developing businesses and attracting investments, to achieve sustainable growth in the trade, industry and consumer sectors.

Mission

Develop an attractive business environment through providing quality services by devising general policies for business development, encouraging investment and developing national industries; this endeavor is pursued within a system that guarantees the development of intellectual property, consumer protection, competition protection and prevention of monopolistic practices.

Values

-Outstanding Service

Provide high quality public services, characterized by timeliness and accuracy to satisfy investors and consumers; in addition to spreading a culture of providing outstanding services that exceed expectations, thus enhancing the confidence of beneficiaries.

-Entrepreneurial thinking and innovation

Adopt a pioneering culture and a groundbreaking way of thinking to achieve the desired goals, attaining a competitive edge and improving performance.

Instill a culture of innovation in the public sector and promote mechanisms for analyzing and devising innovative public policies that suit contemporary challenges, by relying on the ideas of employees, beneficiaries and the civil society.

-Transparency

Create an environment for the exchange of information and knowledge and make them accessible to all, as well as clarifying decisions, tasks and procedures in line with the highest degree of professionalism.

-Cooperate as partners

Establish complete harmony between internal entities and stakeholders, as well as cooperating with the public and clients as partners.